Himesh Reshammiya, Talwiinder, Aditya Rikhari, Shalmali Kholgade, and Dhurandhar’s Fa9la hitmaker Flipperachi are all set to perform at the inaugural edition of the Under 40, a new multi-genre cultural festival curated with the under 40 audience at its core.
It is scheduled to take place at NICE Grounds, Bengaluru and bring together music, comedy, creators, and interactive experiences across two days. While UN40 is designed primarily for audiences under 40, attendees above 40 are welcome to attend when accompanied by someone under 40. The festival focuses on shared cultural sensibilities and contemporary tastes, placing emphasis on mindset and experience rather than age alone.
In addition to live performances, UN40 will feature a dedicated Gaming Zone inspired by classic tele match style challenges, with team-based games built for friendly competition and group participation. Designed as much for spectators as for players, the zone creates moments of collective viewing, cheering, and crowd participation, turning games into shared experiences that carry the festival energy beyond the main stages.
The festival will also include a European style Beer Garden, envisioned as a central social hub within the venue. More than just a space to unwind, the Beer Garden will host creator-led interactions, meet and greets, conversations, and informal performances, offering audiences a relaxed and interactive way to engage with their favourite creators.
UN40 will take place on March 14 and 15, 2026, at NICE Grounds, Bengaluru.
Saregama Live, the live entertainment arm of Saregama India Ltd, announced the lineup recently, which also includes artistes such as Shalmali Kholgade, Kushagra, Tony Kakkar, Santosh Narayanan, Paradox, Thaikkudam Bridge and Raja Kumari, among others.
The lineup of comedy creators includes Harsh Gujral, Inder Sahani, Onkar Yadav, along with content creators such as Beyounick, Danny Pandit, Disha Madan and RJ Princey.
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