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Cracker Barrel Introduces New Dinning Rule: How Rebranding Decision Cost The Chain USD 100 Million?

Cracker Barrel Old Country Store, Incorporated, known as ‘Cracker Barrel’, is a well-known American chain of restaurants and gift stores with a Southern country theme. The business was founded by Dan Evins and Tommy Lowe in 1969, with early locations positioned near Interstate Highway exists in the Southeastern and Midwestern United States. Over the years, the franchise expanded across the country, opening over 600 stores in 45 states. 

However, things changed for the much-loved franchise when it got into trouble last year after deciding to rebrand. The project led to severe backlash, which immensely impacted the business. And now, Cracker Barrel has come up with some new dining rules. So, without any further ado, let’s take a look at what changes the old restaurant chain has made and why.

Cracker Barrel introduces new policies amid mass layoffs

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