Aamir Khan is pulling out all the stops for Ek Din, as the makers have opened advance bookings for the film a remarkable 39 days ahead of its release. The move is being seen as a strategic and ambitious push to build early momentum around the romantic drama starring Junaid Khan and Sai Pallavi.
Slated to hit theatres on May 1, 2026, Ek Din marks Sai Pallavi’s Hindi film debut and continues to generate buzz for its old-school love story and fresh pairing. The film, backed by Aamir Khan Productions, has already attracted attention with its trailer and emotional narrative, positioning it as one of the most anticipated romantic releases of the year.
Opening advance bookings this early is an unusual move in Bollywood, typically reserved for big-ticket spectacles or franchise films. By adopting this strategy, the makers appear to be testing new ground, building word-of-mouth and audience curiosity well in advance. Industry observers suggest this could help gauge audience interest early while also securing strong initial occupancy for opening weekend.
The film itself revolves around a unique love story that unfolds over a single day, blending emotion with a slightly fantastical premise. With its soft, nostalgic tone and emphasis on chemistry between the leads, Ek Din has already found favour among audiences online, with many praising its refreshing take on romance.
For Junaid Khan, the project holds particular significance as he continues to establish himself in the industry, while for Sai Pallavi, it marks a major crossover into Hindi cinema. Backed by Aamir Khan’s creative involvement, the film carries both legacy weight and fresh appeal.
As the countdown to release begins, this early booking strategy has added another layer of intrigue. Whether it translates into box office success remains to be seen, but it has certainly ensured that Ek Din stays firmly in conversation well before its release.
Also read : Sai Pallavi and Junaid Khan’s Ek Din Set for May 2026 Release
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