Aamir Khan Reveals Why Advance Booking of âEk Din Has Started 39 Days Before Its Release

By javedkhanui7 Apr 26, 2026 0

Bollywood actor Aamir Khan’s son, Junaid Khan, is gearing up for his upcoming film, ‘Ek Din’, alongside the South Indian actress Sai Pallavi. However, recently, a rare strategy for the film has been announced that involves booking the film in advance. This unusual booking strategy opened 39 days early, targeting a May 1 release. During a recent interview with Just Too Filmy, Aamir Khan stated the reason behind this strategy.

During the chat, Aamir Khan revealed that the idea was originally pitched in by someone from the team. He shared, “The fact is that Ek Din is a very small film, in the sense that it has got actors who are very new. Junaid has barely started his career, and Sai [Pallavi] is doing her first film in Hindi. So I thought this film would need a little more time to get traction. So the earlier we start, the better. It is a story that I believe, and I am quite a mushy audience.”

Aamir Khan shares that although no one knows whether the film will do well

Moreover, Aamir Khan also appreciated Sunil Pandey and said, “He has done such an amazing job. He has worked so hard for the film; he is very persevering. None of us knows whether the film is going to do well, but what is important for me is whether we are able to bring the script alive in the film. That, for me, is the first yardstick for success.”

He further added, “So when I see the film today, I see that Sunil has really managed to bring out what was there in the script, really honestly. Of course, numbers are important to understand the success of the film, but what if a film you don’t like does well? I am not happy with that success.”

Also Read: Kunal Kapoor Reveals Aamir Khan Reached Out to Him for a Cameo in Junaid Khan’s Ek Din