The staggering success of Pushpa 2 in 2024 has set the Hindi heartland on fire for Allu Arjun. Bihar, Uttar Pradesh, and Madhya Pradesh have emerged as strong fortresses for pan-Indian action movies.
Allu Arjun craze peaks
In Bihar specifically, Pushpa 2 did not just break records; it revived the health of many single screens. The craze peaked during the trailer launch event in Patna just a few days before the movie’s release. Massive crowds flooded the venue to catch a glimpse of the Telugu actor. The huge turnout proved that his ground-level appeal is now rivalling that of the biggest Bollywood superstars.
The impact on local businesses was even more profound. Several single-screen theatres that had shut down or were struggling to survive reopened their doors. Owners noted that while many big-budget Hindi films failed to attract crowds, Pushpa 2 brought the masses back to the big screen. The film essentially helped the local exhibition sector in a substantial way.
Intense competition
As a result, distributors are now scrambling to secure the rights for Raaka. Trade offers coming from Patna are becoming increasingly lucrative. While exact figures are not known, the hype is evident. This superstardom has been brewing for over a decade. Long before the Pushpa phenomenon, Allu Arjun was a household name across North India. His Hindi-dubbed movies like Sarrainodu and DJ became massive hits on YouTube and satellite television. Millions of viewers grew up watching his dance moves and high-octane action sequences.
Now, the excitement has shifted toward his next venture, Raaka. Even though the theatrical release is more than a year away, bidding wars have already begun. Distributors in Bihar are making aggressive offers to secure the film. Directed by Atlee, Raaka co-stars Deepika Padukone.
Also Read: Raaka: Composer Sai Abhyankkar Plans Global Album for Allu Arjun–Atlee Film
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