The recently released series, Made in India: A Titan Story, directed by Robbie Grewal, is a story of the creation of India’s most popular watch brand, Titan. It is a remarkable story of vision, hard work and success of an Indian brand that dared to compete with its international counterparts. The birth of Titan is one of the most remarkable corporate success stories.
How Xerxes Desai seeded the idea of Titan?
When we pen the story of Titan’s success, then the two main names that take the centre stage are Xerxes Desai and Bhaskar Bhat. It was Xerxes Desai who came up with the idea of Titan. While working at the Tata Group, Xerxes identified a business opportunity, convinced that India needed a modern watch company capable of producing stylish, high-quality timepieces. At that moment, Xerxes presented the idea to Tata Group’s chairman, JRD Tata, who saw potential in the idea and encouraged Xerxes.
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