Deepinder Goyal and his company, Zomato Limited, which is now rebranded to Eternal Limited, are dominating the headlines worldwide. Once again, the entire business world is talking about the concept of rebranding in a company’s success. Over the years, we have seen so many successful examples of rebranding across the world, however, it’s fair to say that not every single one of them turned out profitable.
One of the prime examples of rebranding going downhill is Elon Musk changing Twitter’s name to X. The new name, ‘X,’ represents nothing about the platform and the rebranding was considered by most people as a forced one and a reminder by Elon Musk that he owns the famous social media platform. Apart from Twitter, there are tons of rebranding fails in the business world, which has made us learn so many things.
Zomato To Eternal: Here’s a list of famous brands who successfully rebranded themselves
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