
Gaurav Taneja appeared on Shark Tank India 4 with his brand, Beast Life. Even though his self-claimed sales were phenomenal, he was not able to secure a deal. Founder and CEO of Shaadi.com and People Group, Anupam Mittal, even told the influencer that “You cannot allot a set time in start-ups; you have to be available all the times”, while choosing not to invest in the latter’s fitness brand.
Gaurav Taneja takes a jab at Anupam Mittal
Gaurav Taneja appeared in the first week of Shark Tank India 4, with a valuation of Rs. 100 crores for his company and sought Rs. 1 crore for a 1 per cent equity. However, his lack of full-time commitment became a reason for the ‘sharks’ to opt out of the negotiations. Further, the judge’s panel found the equity distribution between the influencer and Raj Vikram problematic, as they felt that the contribution he made to the latter’s 11 per cent stake was unjustified. Especially when Gaurav and Varun Alagh were not fully involved in the venture, yet held 40 per cent and 30 per cent stakes, respectively.
















