The 79th Festival de Cannes kicked off on May 12, 2026, and social media is already thrilled to take a look at one of the best versions of celebrities this year. However, before the official ceremony, a new fiasco has taken over the internet. L’Oréal Paris is celebrating its 29th consecutive year as the official beauty partner of the Cannes festival. The brand is currently being bashed because of its latest ad campaign.
L’Oréal Paris misses Aishwarya Rai and instead features Alia Bhatt
Recently, L’Oréal Paris’ Instagram account posted a video showing large promotional posters being unfurled at Hotel Martinez in Cannes. The clip featured posters of Alia Bhatt, Viola Davis, Eva Longoria, and Helen Mirren, among others. The caption to the campaign can be read as, “And… action! The most iconic facade in Cannes is getting its festival look.”
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