BTS, comprising RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook returned as OT7 after four years of temporary hiatus. They performed at the Gwanghwamun Square in Seoul, in a historic comeback for their album ARIRANG. It was streamed live on Netflix across 190 countries.
For Indian ARMYs, the experience extended far beyond the screen. Netflix India transformed the comeback into a fan-led cultural moment. One fan said the journey to finding BTS was deeply personal. They added, “The day I felt so lost was the first time I came across them… BTS felt like an encounter with my lost dreams. I am so happy to celebrate this moment with fellow ARMYs. I am in disbelief.” Another fan added, “I only wanted to see the boys. I am so happy that this is happening. This is truly the biggest dream for any ARMY and honestly, I still don’t think it’s fully sunk in yet. I am so glad that BTS is making a comeback. We waited long enough.”
For those unaware, Indian ARMYs celebrated as the OTT platform hosted two large-scale live screenings in Mumbai and New Delhi. It was an immersive fan experience as well as the screenings featured curated menus inspired by BTS’ favourite foods, themed spaces and a shared viewing environment built for the ARMY to come together. As the livestream began, fans reacted in unison. They cheered, laughed and sang long. Some waved their ARMY bombs in unison while experiencing the long-awaited reunion together.
The scale of the event underscored the growing global footprint of BTS with Netflix enabling simultaneous access to this historic and landmark performance across borders. For desi ARMYs, this comeback live and experience was a once-in-a-lifetime opportunity to experience the full scale of BTS’ artistry, no matter the distance.
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