Olivia “Livvy” Dunne is known across the U.S. as one of the biggest college sports stars and one of the highest-paid female athletes in the NIL era. But behind her fast rise is someone working quietly every day, her older sister, Julz Dunne. From handling brand deals to managing content and tough moments, Julz has played a key role in building Livvy’s image. In a recent interview with the Daily Mail, she shared how their journey started, how a viral moment led to panic, and how a simple family setup turned into a strong business.
Julz explains Livvy Dunne’s brand growth, NIL strategy and family business journey
Julz Dunne calls herself a professional older sister, but her role is much bigger than that. She handles brand deals, plans content, and helps protect the image built around Olivia Dunne. What stands out in their journey is that they did not start with a big business plan. Julz explained that they built everything step by step because they enjoyed creating content, and over time, the business naturally grew around it. They grew up in Hillsdale, New Jersey, in a sports-loving home. Livvy focused on gymnastics from a young age, while Julz played softball. Even though they followed different paths, their bond stayed strong.
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