Do you still remember Sasha Chettri? The popular short-haired girl, who dropped on our television set after every five minutes in the Airtel 4G ad, became a star overnight after the campaign. From Kashmir to Kanyakumari, Sasha was seen on every hoarding on the street. Yes, she is the same girl who made us believe that Airtel was faster than Rajinikanth. Where is she now, and how did she become the Airtel girl?
How did Sasha Chettri turn from a copywriter into a model?
A resident of Dehradun, Uttarakhand, Sasha did her schooling in her hometown and went to Mumbai to study advertising. After graduating in advertising from Xavier’s Institute of Communications (XIC) Mumbai, Chettri became a trainee copywriter. However, while interning with Creativeland Asia, Sasha realised that copywriting was not her forte.
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